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SCORE "Intermediate Digital Marketing" Workshop

Another in the Best Practices Workshop Series from SCORE Richmond,a Resource Partner of the U.S. Small Business Administration
Tuesday, July 23, 2019, 6:30pm - 8:30pm

North Courthouse Road Library
325 Courthouse Rd., North Chesterfield, VA 23236

Are you ready to move beyond using social media platforms like Facebook and Instagram to promote your business? This workshop delves into search engine marketing (SEM) techniques. Whatever product or service you're selling, most people who are considering buying it turn to Google first.

In this session, you'll learn from two digital marketing pros how to make search engine marketing work for your business. Key takeaways from this workshop include:

  • Organic search vs. paid search

  • How to select the best keywords

  • Creating a paid search campaign that won't break your budget

  • Whether to focus on generating impressions or click-throughs

  • How to calculate your SEM ROI

  • When you should pay to appear when prospects search for your competitors

Best of all, during this workshop, you'll take part in a hands-on exercise to build a paid search campaign using Google Ads.

Seats for this valuable session are limited, so sign up today, www.Richmond.SCORE.org.

Cost: $25